Did you know that Coco Chanel launched the tan trend? It is said that at the end of the 20s of the last century, the designer – returning from a holiday on the French Riviera – showed off her golden tan on the streets of Paris, soon being imitated by fans and maniacs of new trends.
Before this event, tanning was associated with humble crafts that were practiced outdoors such as the farmer or the fisherman and therefore was frowned upon by aristocrats and intellectuals. Yet, although the benefits of the sun were already quite known to the Greeks and Romans, the whiteness of the skin for centuries was synonymous with nobility and well-being, especially for women.
Then Chanel said that “the golden tan is chic”, habits began to change and the tan was slowly connected to the themes of beauty and health.